![]() ![]() It allows you to add any information your subscribers may need to know about the event such as location, description, and a URL. To get started, we recommend this iCalendar Event Maker tool to generate the files. ICS calendar filesīecause ICS files power the links for many calendar applications, this is always a great fallback to have. Step 2: Create the calendar links and filesĭepending on which email clients your subscribers use to read emails, you may choose to create an ICS calendar file, calendar link, or both. Making someone add an ICS file to their calendar instead requires more steps, and you might lose some folks along the way. Personalizing the calendar link for each email client increases the chance that your subscribers will actually add your event to their calendar (and attend and convert!) since it’s just one click away. Here’s a handy chart that quickly summarizes which calendar accepts which Add to Calendar method to help prepare you for the next step.įriendly reminder that while it’d be easier for you to only create an ICS calendar file because it’s accepted by most email clients, it’s not easier for your subscribers. This leads to a better subscriber experience, since it takes just one click to add your event to their calendar. However, in Gmail, Office 365, and, you can also add events using a link that automatically includes your event details. #Apple linkmaker download#But it requires people to first download the ICS file and then upload it to their calendar. Example of email client data from Litmus Email AnalyticsĪll calendars are capable of using an ICS file to add new events to it. To help you understand which calendar tools to focus on, take a look at your Email Analytics data. It’s virtually impossible to support all the calendar applications out there. There are countless different calendar applications available: ones available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. See these “Add to Calendar” links in action.Target the right audience with the right calendar link. #Apple linkmaker how to#Decide how to display your Add to Calendar button. ![]() #Apple linkmaker code#
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